Not everyday does one get to visit a designers den, so when Creative Marketing Fix asked me to curate an event for bloggers with a twist for Ridhi Mehra, it intrigued me. The idea was to invite bloggers, to see how the label Ridhi Mehra has evolved and who the real stars are. Ridhi and me, with the backing of Creative Marketing Fix hosted our first ever event together at Ridhi’s factory. Over sangria, and red velvet cupcakes, the bloggers got to see what actually goes behind the closed doors of Ridhi’s factory.
Detailed, delicate, intricate work happened right in front of us. Learning the process of how a sketch turns into a beautiful ensemble, endless days of hard and labour-intensive work lead to some of the most stunning garments, I’ve ever seen. It was a great evening to watch the ongoing of the factory, the daily humdrum of the artists, every little detail turning into something big. Ridhi Mehra’s label is best described as the mix of traditional practices with a modern sensibility, she incorporates the traditional techniques and practices into her design aesthetics and sensibilities. There is something very unique not just about Ridhi Mehra, the label, but the shy, beautiful and warm girl behind it too.
Here are some of the memories captured by Roshni Sindhwani from the amazing evening spent at Ridhi’s Factory…
You can shop Ridhi Mehra on www.perniaspopupshop.com